HOYA Lens Heroes Rewards Campaign

Celebrating Performance. Rewarding Excellence. Supporting the ULTIMATE TOUR

HOYA proudly introduces the Lens Heroes Rewards Campaign – a dynamic initiative designed to celebrate, promote, and reward excellence in lens recommendations

Running throughout June and July 2026, this campaign recognises the critical role that optical sales professionals play in delivering premium vision solutions to patients. By focusing on HOYA’s top-performing lens enhancements, we aim to elevate prescribing standards while promoting best-in-class recommendations.

Featured Lens Heroes

Hi-Vision Meiryo – The Ultimate in Lens Coating

Step into the future of lens performance with HOYA’s most advanced coating yet!

Key Benefits:
  • 56% lower reflection than major
  • Lasts up to 5x longer
  • Up to 2.5x better scratch resistance
  • 100% UV protection
Why It Wins:
  • Available locally in the widest S/V stock ranges
  • Now also offered in locally produced RX ensuring faster availability and reliability*

Sensity – Intelligent Light Reactive Technology

Celebrate versatility and innovation with HOYA’s broadest range of high-performance photochromic lenses.

Key Benefits:
  • Seamless adaptation to changing light conditions
  • Wide selection of colours and performance options
  • Enhanced comfort for indoor and outdoor transitions
Why It Wins:
  • A top choice for progressive lens wearers who prefer the convenience of a single pair
  • Locally produced Sensity 2 options available for improved access and turnaround*

*Please refer to your Hoya lens guide for local availability by index and lens type

How It Works

  • Participants must register and capture their qualifying Hoya invoices on www.hoyalensheroes.co.za before 1 July 2026. – Full terms and conditions available on-line.
  • Lens Heroes Rewards registrations are separate from the Ultimate Tour initiative and open to all owner approved staff members.
  • Participation can be for an individual salesperson or combined as a practice submission. Rewards will be awarded to the registered person but remain at the discretion of the owner/management of the participating practice as to the distribution of prizes within the practice and amongst staff.
  • To qualify for this promotion, your account with Hoya needs to be in good standing and up to date.